Alfa Dinamika Tripratama (alditra) was established in 2008, initially supporting leading brands such as Sony and Sharp in commercial audio-visual and point-of-sale solutions. The company later expanded into LED display systems and architectural LED lighting, recognizing the growing demand for energy-efficient lighting solutions in Indonesia.

From the beginning, alditra has focused on delivering high-quality products at competitive prices. Instead of operating retail outlets or maintaining large inventories, the company works directly with end users and contractors. This business model reduces overhead costs and enables alditra to offer quality products, customized solutions, and better value for each project.

Over the years, alditra has built a strong base of repeat customers, reflecting its commitment to quality, reliability, and customer satisfaction.

 

Key Milestones

• 2013 – Appointed exclusive distributor of Desay LED Display, a global manufacturer with installations for brands and events including Ferrari, BMW, Coca-Cola, Formula 1, the NBA, Singapore National Day, and major international transport hubs.
• 2017 – Joined the distribution network of MEANWELL, one of the world’s leading manufacturers of standard power supplies for LED applications.
• 2018 – Became a Preferred Partner of Philips Indonesia (now Signify) for Color Kinetics, Vaya, and Dynalitelighting control systems, strengthening its capabilities in architectural lighting design, installation, commissioning, and client training.

 

Our Commitment

alditra aims to provide more than just lighting products. The company delivers complete lighting solutions—from design consultation and product selection to installation and commissioning—with an emphasis on quality, performance, and long-term customer value. Continuous improvement and customer feedback remain central to its business philosophy.